1. Readability

So you have purchased your sign and started to think about what you want it to say. The key to the success of any sign is making sure that your message doesn’t get lost in translation. When crafting the content of your sign you need to take into consideration the wording, the font and the font size. The last thing you want is a potential customer walking past because you have used a freestyle script font that is unreadable from a distance. Equally as important is the font size, if your text is too small people will dismiss your sign immediately and their eyes will hone in on a more visually stimulating sign across the street (Even worse if this is a competitor). With any sign the wording used is critical, try and keep it short and concise to gain maximum impact.

2. The Message

The message you are putting out there is also a key element when it comes to great signage. Use wording that is going to entice customers to look over at your sign. Signage is a great way to promote offers so making sure words like FREE or SALE stand out as much as possible. Another way of making sure your sign stands out from the clutter of high street signage is to be clever. People appreciate clever, well thought out and amusing signage and it can attract great amounts of attention. Not only has your sign been noticed on the street but watch out that sign could go viral! A photo of your sign can be shared, retweeted and liked across social media which means your little high street sign could become a trending subject.

3. Punctuation and Grammar

Make sure your sign is spellchecked before it is paraded infront of the public eye! Imagine the shock horror of having someone tell you that there is a spelling mistake on your beautiful new sign. This would be a catastrophic error which would reflect badly on you and your business and would be extremely embarrassing. Why would a person place trust in a business to sell them a product or service when they are incapable of getting their advertising correct.  

4. Don’t Break the Law

For any sign it is paramount that whatever the message is that it is “legal, decent, honest and truthful” (Committee of Advertising Practice Ltd). Yes you want to attract customers and beat the competition but don’t start advertising false claims to gain competitive edge! You will get found out!!! Another area to be aware of is avoiding causing upset through offensive and rude signs. Something a particular audience may find amusing it could cause offence elsewhere which is something you want to avoid.

5. Testing

A good idea is to test your sign’s message and exposure; ask friends and family to walk/drive past the sign and see if they can recite the message and give their opinions. Their feedback will help you to decide if the sign needs changing or if it doesn’t create the impact you are after.

© 2018 Plex Display. Plex Display Ltd. is a limited company registered in England and Wales Company Number 5104548 | VAT Number 488055709
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4.81 Average

73 Reviews

P

Easy to deal with most helpful

Posted 2 weeks ago

K

We are always delighted with the service we receive from Plex Display, from the sales team to receiving our deliveries the response is always swift and excellent!

Posted 2 months ago

D

Always get immediate response when dealing with Plex (usually Keeley). Great delivery time. Very efficient team.

Posted 2 months ago

A

I have been placing orders with yourselves for 10 years now and have never had any problems.

Posted 7 months ago

C Noteboom

Genreally very happy with product & service, Staff are friendly. The only downside is some items we needed recently were out of stock nad had to wait several weeks for them to be available again,

Posted 7 months ago

M

Excellent service and speedy delivery everytime.

Posted 7 months ago

K

Excellent service, with quick response times and delivery. High quality products

Posted 10 months ago

R

Plex have provided help and advice when required, offering a wide range of quality products over the years, not that there has been many, but any issues have been resolved promptly, most of which weren't really a Plex created problem, more a delivery one. Very happy with the device all the team has provided and looking forward to a long trading relationship, thanks team keep up the good work!!

Posted 10 months ago

M

I have regular contact with Keeley Jenny and Matt who have always been really helpful get back to me quickly with any queries or issues. Couldn't ask for better service

Posted 11 months ago

P Pole

First time we have used the online ordering easy to use happy to use it next time

Posted 1 year ago

A

excellent service, great price

Posted 1 year ago

H Mckiernan

Always excellent service and deliveries on time.

Posted 1 year ago

C Lowe

Excellent service and product, will definately shop with you againMany thanks Cheryl Lowe

Posted 1 year ago

L Irelan-Hill

Website is very easy to use for ordering. Order confirmation is always received very quickly and delivery is always as quoted! Would highly recommend.

Posted 1 year ago

A Cudbill

Organised prompt service at a good price

Posted 1 year ago

C Gibson

As always, very good service

Posted 1 year ago

S Wells

Plex always offer a reliable service, online ordering is easy and the website gives me all the information I need 99% of the time. The range of products is good and even the lowest priced roller banners last my customers years so I have confidence in using them.

Posted 1 year ago

R Lynchsmith

Plex products are very high quality and the next day delivery is ideal.

Posted 1 year ago

M Gala

Item received online and exactly as described, will definitely use their service in the future,

Posted 1 year ago

D Kirkup

Helpful staff, great products and fast delivery.

Posted 1 year ago

R Grattan

from selection and ordering via Plex Displays website to receiving the item on time and in good condition Plex certainly helped in the completion of my clients work needs on time and at a price point suitable for the market todaythanks Plex TeamRay

Posted 1 year ago