So you have purchased your sign and started to think about what you want it to say. The key to the success of any sign is making sure that your message doesn’t get lost in translation. When crafting the content of your sign you need to take into consideration the wording, the font and the font size. The last thing you want is a potential customer walking past because you have used a freestyle script font that is unreadable from a distance. Equally as important is the font size, if your text is too small people will dismiss your sign immediately and their eyes will hone in on a more visually stimulating sign across the street (Even worse if this is a competitor). With any sign the wording used is critical, try and keep it short and concise to gain maximum impact.