Pokémon GO! OR Pokémon NO!

Whether you like it or not Pokémon Go mania is happening and it doesn’t look like it is going to fade out anytime soon. The augmented reality mobile game has had over 20 million downloads and now has more daily active users than Twitter. Its popularity is sweeping the nation after it was made available to download in the UK last week. The market value of Nintendo is now estimated at £28.8bn. Nintendo’s shares have doubled since the Pokémon Go launch. Some may believe ‘It’s just kids playing it’ and they are wrong – people of all ages are actively trying to ‘catch them all’.

So what is this game all about?

The idea of the game is for players to catch as many of the 151 Pokémon characters as they can, which they track down through a Pokémon-themed version of Google Maps. When a player sees a Pokémon on their screen they can catch the Pokémon by hitting them with ‘Pokéballs’.

But what could this mean for Businesses?

Let’s look at the benefits to businesses and how they can jump on the Pokémon Go bandwagon!

PokéStops – A Point of Interest

Businesses can take advantage of nearby PokéStops by purchasing and creating a ‘lure’ (£0.79). A ‘lure’ can attract Pokémon for a certain amount of time in one area. Business owners can purchase ‘lures’ within the app and place them at PokéStops. If your business is a stop or is located near one you can attract a large amount of Pokémon Go players to come and visit your business or be exposed to the latest advertising offers.

Advertising to Pokémon Go Players using Pavement Signage

You can target your advertising to attract specific Pokémon Go players! Give them 10% off their bill if they stop at your business. “Pokémon Go Guests: There are Pokémon here”. You can get really creative and place Pokémon themed pavement signage near your business in order to drive traffic.

Use Pokémon Go Players to Attract More Visitors

A great idea to save business owners paying for ‘Lures’ themselves is to reward other Pokémon Go players for creating ‘Lures’ near or at your business. This way it will attract more potential customers, increase sales and increase awareness. Reward them in ways such as “Create a lure and get 20% off your food bill.”

Social Media Check-In Rewarding

Create offers to encourage people to check in at your business! Like our Facebook page and check in with “Great stop for Pokémon” and get 2 for 1 on main meals.

Potential Opportunities that Could Happen

Sooner or later people believe that Pokémon Go will allow businesses to sponsor a location and turn it into a PokéStop. Businesses will pay to be listed as a stop which will attract a lot of new Pokémon Go customers.

TIP- Make sure your register and update your business details on Google My Business.

So now we have looked at the opportunities for businesses, what are the overall concerns about Pokémon Go?…

Unwanted Pokémon Go Players

The last thing you want is Pokémon Go players hanging around your premises when they are not wanted. Players could take up tables in your café without making any purchase or hanging around the entrance to your business getting in customers’ way. Crowds of Pokémon players could put off potential customers if there is a collection of Pokémon Go zombies outside!

Dangerous Stops

It has been reported that some Pokémon Go players have found PokéStops in dangerous places such as abandoned mines, where people would normally avoid. In Bosnia players have been warned about hunting Pokémon on MINEFIELDS!

Crime ‘Lures’

One of the main concerns is vulnerable Pokémon Go players been ‘lured’ in by robbers who are looking to prey on them using Pokémon Go ‘lures’.

PokéStops in Bad Places

Reports have suggested that a big pokestop has been found in an A&E department in a hospital. This is certainly bad as visitors to A&E and staff do not want a load of Pokémon Go players turning up in a hospital to catch Pokémon. Reports have also suggested that Pokémon Go players were congregating around police stations in an attempt to catch Pokémon. This caused a security alert as police were concerned as to why so many people were hanging around taking photos of the station.

Love it or hate it, Pokémon Go is here to stay! Our advice for businesses is to assess what it could mean to them and act accordingly. It could create huge opportunities for businesses big or small throughout the UK!

© 2018 Plex Display. Plex Display Ltd. is a limited company registered in England and Wales Company Number 5104548 | VAT Number 488055709
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4.83 Average

82 Reviews

G

your member of staff very kindly managed to find some replacement clips for a product you no longer supply. There is one very happy male voice choir singing their hearts out in Steeton.

Posted 1 week ago

J

Good service, effective products.

Posted 2 weeks ago

N

Emailed the order, had confirmation, goods despatched, goods arrived.What else do you want!

Posted 3 months ago

M

Guy in warehouse very helpful and cheerfully offered and carried my A Frame to the car.

Posted 4 months ago

A

Good fast next day delivery

Posted 4 months ago

J

We ordered our banner stands before 1pm received them the next day. Perfect.

Posted 4 months ago

S

Plex have always been very helpful with an excellent website to view products and quick service. We would recommend them.

Posted 4 months ago

K

Friendly staff, quick to answer queries and despatch times reasonable.

Posted 4 months ago

C

EASY ORDERING QUICK DELIVERY EXCELLENT PRODUCTS WHAT MORE COULD YOU WANT.....OH YES... PRETTY GOOD PRICES.

Posted 6 months ago

P

Easy to deal with most helpful

Posted 8 months ago

K

We are always delighted with the service we receive from Plex Display, from the sales team to receiving our deliveries the response is always swift and excellent!

Posted 9 months ago

D

Always get immediate response when dealing with Plex (usually Keeley). Great delivery time. Very efficient team.

Posted 10 months ago

A

I have been placing orders with yourselves for 10 years now and have never had any problems.

Posted 1 year ago

C Noteboom

Genreally very happy with product & service, Staff are friendly. The only downside is some items we needed recently were out of stock nad had to wait several weeks for them to be available again,

Posted 1 year ago

M

Excellent service and speedy delivery everytime.

Posted 1 year ago

K

Excellent service, with quick response times and delivery. High quality products

Posted 1 year ago

R

Plex have provided help and advice when required, offering a wide range of quality products over the years, not that there has been many, but any issues have been resolved promptly, most of which weren't really a Plex created problem, more a delivery one. Very happy with the device all the team has provided and looking forward to a long trading relationship, thanks team keep up the good work!!

Posted 1 year ago

M

I have regular contact with Keeley Jenny and Matt who have always been really helpful get back to me quickly with any queries or issues. Couldn't ask for better service

Posted 1 year ago

P Pole

First time we have used the online ordering easy to use happy to use it next time

Posted 1 year ago

A

excellent service, great price

Posted 1 year ago

H Mckiernan

Always excellent service and deliveries on time.

Posted 1 year ago

C Lowe

Excellent service and product, will definately shop with you againMany thanks Cheryl Lowe

Posted 1 year ago

L Irelan-Hill

Website is very easy to use for ordering. Order confirmation is always received very quickly and delivery is always as quoted! Would highly recommend.

Posted 1 year ago

A Cudbill

Organised prompt service at a good price

Posted 1 year ago

C Gibson

As always, very good service

Posted 1 year ago

S Wells

Plex always offer a reliable service, online ordering is easy and the website gives me all the information I need 99% of the time. The range of products is good and even the lowest priced roller banners last my customers years so I have confidence in using them.

Posted 1 year ago

R Lynchsmith

Plex products are very high quality and the next day delivery is ideal.

Posted 1 year ago

M Gala

Item received online and exactly as described, will definitely use their service in the future,

Posted 2 years ago

D Kirkup

Helpful staff, great products and fast delivery.

Posted 2 years ago

R Grattan

from selection and ordering via Plex Displays website to receiving the item on time and in good condition Plex certainly helped in the completion of my clients work needs on time and at a price point suitable for the market todaythanks Plex TeamRay

Posted 2 years ago

D Lee

Always friendly and efficient... good range of product

Posted 2 years ago

M Robinson

Communications with Plex, are always helpful, friendly, informative and efficient, with stock always readily available.Martyn Robinson Access Displays

Posted 2 years ago

M Nation

Great service accompanied by fantastic, well made products. Will definitely be using Plex in the future.

Posted 2 years ago

N Cox

These have increased in price a lot since I last purchased, which was a little disappointing, as this is a great product.

Posted 2 years ago

A Chilton

very good customer service and were very helpful.

Posted 2 years ago

S Corbeil

They have very speedy delivery.

Posted 2 years ago

A George

We orders the pull-ups very late and they were delivered very early next day, well done Plex Adrian Eyecandy graphics Aberdeen

Posted 2 years ago

K Hemming

Very fast service, great quality and great value as always!

Posted 2 years ago

V Rees

excellent service items sent direct to my client they were very happy

Posted 2 years ago

M Burge

Excellent customer service, high quality goods and very efficient shipment!, couldn't ask for more!

Posted 2 years ago

T Schofield

We have been using Plex for some years now and have always found everyone so helpful. Telephone manner excellent, always happy to help with any queries, provide good information and in site to the various stands, pods etc that Plex supply. Deliveries always on time. If we have had a problem with any of the goods they have always managed to help. Excellent all round service.

Posted 2 years ago

C Crow

The products and storage bags always have a substantial feel to them and although we appreciate they may have been sourced in the Far East they have maintained a level of quality that gives some reassurance to our clients. The availability of spare parts and speed of the delivery is also above average.

Posted 2 years ago

T Anderson

Recently made an order and was satisfied with the customer service. I was updated with a confirmation and my client received their order on time. Will use again.

Posted 2 years ago

D Carter

Good price for the quality

Posted 2 years ago

V Matania

The thing about Plex is you know you are dealing with a company that has been in the business longer than most of the others (who tend to come and go). They are dependable and have good customer service. Orders are on time and stress free.

Posted 2 years ago

H Jackson

Plex displays are a very good company that I would suggest to any company due to their high standard of professionalism and great antention to detail when dealing with their customers. Plex are quick, very helpful and reliable and this for me as a production manager who has pressure to get orders correct and on time is very important.

Posted 2 years ago

H Brown

The customer service team are excellent, friendly, helpful and committed to their company and the products they supply. Deliveries always arrive on time, and if there's ever a problem, I know I can pick up the phone and it will be sorted, quickly and efficiently. A great company who offer fantastic value for money with a good variety of products.

Posted 2 years ago

D Benson

Quick Curteous ServiceGood Delivery Time & Well packaged.

Posted 2 years ago

J Taylor

Plex range of products are very good and my contact Vicky Low has always been very friendly, helpful and efficient. On the very rare occasion anything does go wrong, it is nearly always sorted very quickly to my satisfaction. I especially order Advantage systems & Sigma roll-up stands, which are of very good quality. These are the only stands I use on my Premium range of stands, and would be very reluctant to change. A very good company to trade with!

Posted 2 years ago

A Larkin

Excellent service - as per usual

Posted 2 years ago